Posts Tagged "Distributors in India"
Recently, I faced a problem in identifying distribution network for products which are at stage of nascent technology implementation or the industrial products which are yet to be popularized for mass usage in Industrial segment. To identify and build channel partners in emerging market for such a products is much more difficult. However, we discussed internally and seek expert advices and overcome problem of identifying channel partners by exploring and implementing following ideas: Advertise...
Indian distributors generally have been predominantly more geographically confined (specific cities) and few product line companies in the past (till early 90’s). They had been more based on the model of stock and supply with single store outlets. They had offices/outlets and shops in prominent market places where customers representatives would come looking for the products. Over a period of time, they developed relationships with some customers who then became their Key Accounts. Then...
Indian market has a large number of distributors for any product given the large geographical size of the country. The size, scale and scope of these distributors are very different from one region to the other and from one customer served to the other. The size of distributors in India is generally smaller than those in the advanced economies, where lot of consolidation has happened over a period of time. The distributors in India...
We were working for one of the companies to help them find business partners in India. There were a few strong partners identified and amongst the discussions, the topic of free samples came up. Free samples for initial cases, is often a point of discussion in India. The prospective distributors wanted to get free samples. The Indian partners wanted free samples to test the concept so that they can prove for themselves and for...
Companies planning to enter the Indian market internally debate to consider entry option either through setting own warehouse or appointing large distributors who can act as stockiest during that market entry phase. Both situations have positive and negative things to consider, let us consider former case for companies planning to Expand in India. 3PL is solution to expedite entry but if SKUs numbers are more than service provided by third party logistic companies is...
The Construction Equipment Industry foresees a very buoyant trend in earthmoving equipment in the next five years. As per Off-Highway research projections, crawler excavator will witness the highest growth rate among and will catch up with backhoe loader with annual sales of 40,000 units in 2016 Growth Prospects of CE: The construction equipment industry’s performance is directly linked to investment in Infrastructure, which is high priority in India. As a nation we are facing...
Reports from Off-Highway Research gave overview of global sales of construction equipments, which had been growing since 2003 and crossed 1,000,000 units in 2007 but went down drastically in 2008, and reduced to 600,000 units in 2009, but by 2011 sales returned to 830,000 units. In value terms, in 2007 global sales exceeded $ 100 Billion compared to around $83 Billion in 2011. The developed market of Europe and US are still suffering badly...
With its vast geographical expanse, India offers a challenge for new companies wanting to setup a pan India footprint. While looking at the market reach, the question which strikes is, should we have a single layer distribution model or multi layer? Of course a lot depends on the type of product, end customers, stage of the product life cycle, expectation from the business partners, customer support required, commercials and others. For most of the...
