Posts Tagged "Business Strategy"
Products : Refrigerant Oil Additive Capacitance based deposit control technology Customer Segment : HVAC, Water Treatment & Process Industry Challenge : How to enter the Indian Market? Action Plan : One of our clients a Thai firm shared with us, their vision to expand into India for the above mentioned products. It was decided to break the project into different phases. Phase 1 was to identify strong potential partners who could work to sell...
What the case study is all about: Assisted a European Firm to facilitate identification and meetings with strong Industrial Distributors for their products in India. Product : Industrial products End Users : Industries, OEMs, Construction Challenge : A leading MNC exploring to launch a range of new product portfolio to leverage on their brand strength in Indian market Action Plan : An initial assessment on Market (size & trend), Channel (distribution & end customers),...
As an entrepreneur, when you provide virtual assistance to your clients’ business operations from a remote virtual office, you contemplate about the future of your business once you have reached your full potential. This is a common worry for every successful virtual assistant. How do I take my business to the next level? Virtual assistants grow their business by trying to accommodate as many clients as possible, often working on tight schedules and stretching...
Business owners are usually concerned about the image their employees are delivering about the company or business. Their worry is quite justified. After all, every business owner or manager wants to make sure that the employees are representing the company with a positive image. As a business owner or manager, the best way to ensure this is to make sure that your employees are happy with the company services and setup. They should be...
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Branding in simple words can be defines as “building your identity and gaining consumers trust in a highly competitive market”. Branding includes the trustworthy awareness of your organization’s name, your expertise and your potential to a large no. or in fact millions of people around the country/world. If you own a business and you want to brand it in a fare competitive market, your brand first has to reveal these 5 crucial components: Mission...
We recently worked for a large MNC in the Indian market (venturing into new business) on competitive benchmarking and we were impressed by their use of competitive benchmarking research and outcome. Normally Benchmarking (defined as “the search for industry best practices that will lead to superior performance” by Robert C. Camp) is used to compare the organization’s processes or products to other organizations, either internal or external to their own industry. This comparison can...
Internet is a driving force in today’s lifestyle and instead of driving down to different offices; people have the convenience of sitting at home in front of their computer and research about anything and everything. This has created a huge opportunity for various industries to make their presence online and let market themselves through social media like Facebook, twitter etc. Seizing this moment, tourism and travel industry has also made its mark online and...
When a global company with no setup in India is seeking a channel partner company , they go about in the following ways to identify the prospects: Meet the prospects in events, trade shows, seminars, trade delegations… Secondary Research (trade portals, websites..) to find out and then connect with them References through colleagues, other firms Using a mediator (office, consultant, embassy…) Just flipping the question and saying when an Indian firm is seeking a...
Real GDP growth for 1QFY2013 increased to 5.5%, marginally higher than 5.3% growth in the previous quarter, and above the consensus estimate of 5.3%. However the growth is substantially lower than the 8% growth in 1q12. Growth was driven by construction and financing, insurance, real estate & business services. Gross fixed capital formation (GFCF) reported a growth of 0.6%, reiterating concern over the investment climate in the economy. The growth has been driven primarily...
Indian market has a large number of distributors for any product given the large geographical size of the country. The size, scale and scope of these distributors are very different from one region to the other and from one customer served to the other. The size of distributors in India is generally smaller than those in the advanced economies, where lot of consolidation has happened over a period of time. The distributors in India...
Indian Industrial Market – Broad Customer Segmentation The Indian markets have 3 distinct customer segments, applicable for most Industrial products - Premium, Core and Base. The above pricing and market sizes are indicative- they may vary either ways depending on the product, application and also geography. Most of the global firms eying Indian market start from the premium segment. This segment though lucrative is limited in size. While a lot of the global firms...
