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Starting a Business in India

Starting a Business in India is now getting easier as a result of more & more business associations with other countries and positive improvements in the business friendly policies. Indian business start-up's have already shown the potential of the market based on their growth in a short period of time. Now, it would not be wrong to say that starting a business in India is now even getting easier and the chance of business success are increasing.

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Growing Entrepreneurship & New Route to Market Opportunity for Global Firms

Indian society is seeing a silent revolution. Silent yet transformational!! More and more people in jobs are seeing Entrepreneurship as one of their career option (We have personally come across many such entrepreneurs or waiting to be entrepreneurs over the last one year itself). What seemed to be a big risk till some years back, is now emerging as a calculative risk. Not only the extreme strata of the societies (nothing to lose at...

Forget your need, I have a solution ?

Equaling his organization to a plane and requesting a change of engines while maintaining altitudes – this guy is thinking out of the box! The first one I met in a long while and one of my first intense interactions with a full blown “Chairman and M.D.” of a growing firm from Udaipur. I was excited. Employed by an IT major then, I was sure of providing a cracking Consulting Solution to this organization...

Starting up in India- Could be a Marathon, but one with good prize money!

While the Indian market statistics could be mouth watering, one has to keep a few things in mind while chalking out their business plans for India. And one such aspect is the trajectory of the sales ramp-up While in certain countries , once you are able to communicate/demonstrate the key benefits  of your product, you may be able to conclude the sale soon. In India lot happens between communicating the benefits and concluding the...

5 Things to Consider When Creating a Brand

Branding in simple words can be defines as “building your identity and gaining consumers trust in a highly competitive market”. Branding includes the trustworthy awareness of your organization’s name, your expertise and your potential to a large no. or in fact millions of people around the country/world. If you own a business and you want to brand it in a fare competitive market, your brand first has to reveal these 5 crucial components: Mission...

Competitive Benchmarking – For Business Modeling (Part-I)

We recently worked for a large MNC in the Indian market (venturing into new business) on competitive benchmarking and we were impressed by their use of competitive benchmarking research and outcome. Normally Benchmarking (defined as “the search for industry best practices that will lead to superior performance” by Robert C. Camp) is used to compare the organization’s processes or products to other organizations, either internal or external to their own industry. This comparison can...

Increase in online presence of Travel start-ups in India

Internet is a driving force in today’s lifestyle and instead of driving down to different offices; people have the convenience of sitting at home in front of their computer and research about anything and everything. This has created a huge opportunity for various industries to make their presence online and let market themselves through social media like Facebook, twitter etc. Seizing this moment, tourism and travel industry has also made its mark online and...

What to Avoid When Exploring Indian Markets for Partners?

This write-up is from a perspective where a global firm is looking for an Indian business partner and not where the Indian partner already has a need and is looking for a Global firm. In the second scenario the balance of power shifts to the other side. Avoid being too optimistic on closing the deal quickly – Unlike before lot of companies in India are fairly diversified. They have a big portfolio and they...

Options for Setting Up an Office in India

A foreign company planning to set up business operations in India has the following options for entry: AS AN INDIAN COMPANY: A foreign company can commence operations in India by incorporating a company under the Companies Act, 1956 through:  Joint Ventures: Foreign Companies can set up their operations in India by forging strategic alliances with Indian partners. The advantages here are more in business terms i.e established setup and local contacts etc.. Foreign equity...

Opportunity Assessment in Indian Markets – Industrial Market Research

Normally, whenever a firm wishes to enter Indian market (or for that matter any market), they are always bogged down by a few questions: How big is the market for my products/services? How are the trends – drivers & barriers? How competitive is the market ? What is the competitor profiling in these markets? How profitable is the market? Are there any unmet or underserved needs? What are the most attractive customers? And so...

Do You have a Differentiator for Indian Market Entry?

“Wow, what a huge potential”, is one of the first things which strikes someone when they think of the Indian market. The burgeoning middle class, the younger profile of citizens, the low per capita consumption, the poor state of infrastructure,…all point to one thing …..Huge Potential. After having figured out the potential, the firms start looking deeper and what they find there could be scary at times. A highly crowded market (local and global...

E-Commerce in India – A New Business Mantra

In last couple of years, the word “E-Commerce” has taken a prominent place in the vocabulary of Indian entrepreneurs, investors and customers. Almost on regular basis, we have been hearing stories of e-commerce ventures getting enormous funding from venture capital investors. The pertinent question here is whether the hype created around this new breed of business model is worth or things may go awry like in year 2000? With crashing of NASDAQ in year 2000,...

Business Opportunities in Indian Travel & Technology Sector

India is a booming market for start-ups, even with stiff competition from China in the technology sector, India still remains a strong contender for investments in the start-up scene. A few recent canadian pharmacy no prescription acquisitions will show how lucrative running a small technology related business in India can be. Case in point: Travel and transportation – In this country with a rising middle class, travel is no longer a luxury but has...

Companies/Firms Expanding or Entering in India in 2012 : Google News