Indian Distributors
Indian Distributors, most of the time don't accepts your business proposal but if you are smart enough and convince them the Indian way, they will definitely be wanted to work with your brand. There are several tactics you can apply while dealing with Indian Distributors for your business expansion.
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Recently, I faced a problem in identifying distribution network for products which are at stage of nascent technology implementation or the industrial products which are yet to be popularized for mass usage in Industrial segment. To identify and build channel partners in emerging market for such a products is much more difficult. However, we discussed internally and seek expert advices and overcome problem of identifying channel partners by exploring and implementing following ideas: Advertise...
Indian distributors generally have been predominantly more geographically confined (specific cities) and few product line companies in the past (till early 90’s). They had been more based on the model of stock and supply with single store outlets. They had offices/outlets and shops in prominent market places where customers representatives would come looking for the products. Over a period of time, they developed relationships with some customers who then became their Key Accounts. Then...
You may listen to different excuses/comments while starting/doing a business partnership with Indian distributors. Here is a list so that you can be enough careful before disclosing your hard earned business reputation and financial strength. Let’s reduce the price and enter, we will build the relationship and then increase prices…would be one common comment you are likely to hear from quite a few distributors. Most of the time, the distributors demand is just in...
Indian market has a large number of distributors for any product given the large geographical size of the country. The size, scale and scope of these distributors are very different from one region to the other and from one customer served to the other. The size of distributors in India is generally smaller than those in the advanced economies, where lot of consolidation has happened over a period of time. The distributors in India...
The Indian economy is alive and well today despite of an ongoing slowdown. The country exported an estimated $303.7 billion worth of goods in 2011, with the greatest amount of profit coming from petroleum products, precious stones, machinery and automobile manufacturing, iron and steel, chemicals and apparel. Most of these products are modern day necessities that aren’t unique to the country’s cultural identity. But Indian culture has become more visible to the rest of...
We were working for one of the companies to help them find business partners in India. There were a few strong partners identified and amongst the discussions, the topic of free samples came up. Free samples for initial cases, is often a point of discussion in India. The prospective distributors wanted to get free samples. The Indian partners wanted free samples to test the concept so that they can prove for themselves and for...
With its vast geographical expanse, India offers a challenge for new companies wanting to setup a pan India footprint. While looking at the market reach, the question which strikes is, should we have a single layer distribution model or multi layer? Of course a lot depends on the type of product, end customers, stage of the product life cycle, expectation from the business partners, customer support required, commercials and others. For most of the...
